THE VANCOUVER ROCK SHOP AS IT EXISTS TODAY ACTUALLY STARTED OFF AS MAINLY A GIFT AND NOVELTY SHOP BACK IN 1973. OVER THE YEARS, MORE CLOTHING WAS ADDED TO THE INVENTORY AND EVENTUALLY, MORE AND MORE ROCK AND ROLL BAND SHIRTS. IN 1984, THE STORE CAME TO BE KNOWN AS THE ROCK SHOP AND WAS LOCATED AT 1090 GRANVILLE STREET. THEN IN 1988, NEEDING A LARGER SPACE, THE SHOP MOVED TWO DOORS DOWN TO ITS CURRENT LOCATION AT 1076 GRANVILLE. THE STORE HAS BEEN EVOLVING OVER THE YEARS AND CONTINUES TO DO SO, BUT THE PRESENT CONCEPT OF THE SHOP HAS STAYED LARGELY THE SAME FOR THE LAST COUPLE OF DECADES.